Background

There is a fact that smokers have a unpleasant smell, but they are used to it, so people around them are the ones who suffer. How could we make smokers realize how unpleasant they smell?

Idea

For the National No Tabaco Day, we searched for the answer in a lab, tested hundreds of combinations untill we found the perfect scent: Tabac Eau - Smoker's Fragrance.

Results

We invited people to try our new fragrance at Palladium Shopping Mall. Over 4,000 people tested the frangrance, and over 4,000 people disapproved of it, proving that "A Smoker’s Fragrance is not pleasant for anyone".

Videocase

Credits

Agency
Master Comunicação

Copywritter
Thiago Gabardo

Creative Director
Felippe Motta

Producer
Lúcio Souza

Art Director
André Petrini

Video Production
Asteroid

Awards

Colunistas Brazil 2016: Silver

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