While the topic of energy transition might not captivate the Brazilian audience, there's one subject that never fails to spark their interest: soap operas. Recognizing this national passion, we decided to take a creative approach to discuss Shell's dedication to the future of energy. We crafted a soap opera, "Caminhos do Amanhã" (Paths of Tomorrow), which unfolds the story of a couple navigating through significant changes in their lives.
This show was strategically aired during the commercial breaks of the country's most-watched soap opera, capturing the audience's attention for an entire week. By intertwining a crucial topic with a beloved form of entertainment, we were able to engage and educate our audience in an innovative and relatable manner.
Paths of TomorrowShell
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