REACH DENTAL FLOSS

2012
3xcannes-lions-shortlist

Grass at Sidewalks

Back in 2012, São Paulo had a new law that forbids brands from advertising outdoors. To hack that prohibition Johnson & Johnson did this and got 3 shortlists on Cannes Lions.

Credits

Client

Johnson & Johnson

Agency

JWT

Creative Director

Beto Fernandez

Gustavo Costi

 

Illustration

Bruna Guerreiro

 

Art Director

André Petrini ✌️

Copywriter

Fernando Christo

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