Back in 2012, São Paulo had a new law that forbids brands from advertising outdoors. To hack that prohibition Johnson & Johnson did this and got 3 shortlists on Cannes Lions.
Paths of TomorrowShell
Unblock CoffeeUnblock Co.
Brainstorm CardsUnblock Coffee
Grass at SidewalksReach Dental Floss
Everything a card has, +Porto Seguro Credit Card
It's All About YouPorto Seguro
Tabac EauPalladium Shopping Mall
The sunscreen of the futureNeostrata Minesol