André Petrini
Creative Art Director
+15 YEARS OF EXPERIENCE
Currently working at
WUNDERMAN THOMPSON
Founder of
Unblock Coffee
2021
Mês Violeta
Pink October and Blue November are months to talk about men's and women's health, but trans and non-binary people are often left out of the conversation. So we created Violet Month, a month between October and November to talk about the health of trans people.
Credits
Client
Avon
Agency
Wunderman Thompson
Chief Creative Director
Keka Morelle
Creative Director
Beta Harada
Alvin Shiguefuzi
Art Director
André Petrini 
Ana Peroni
Copywriter
Viviane Silvestre
André Prestes
Bruno Leite
Production:
Rebolución
Direction:
Asaph
Audio:
Squad Audio
2019
It’s all about you
Porto Seguro is the biggest insurance company in Brazil, and they needed a new brand campaign focusing on the human side of the company (something they are known for).
Credits
Client
Porto Seguro
Agency
Wunderman Thompson
Exec. Creative Director
Alvin Shiguefuzi
Creative Director
Rafael Palermo
Art Director
André Petrini
Júlio Rodrigues
Vivs Araújo
Copywriter
Andressa Carnevale
Production:
Iconoclast
Director:
Rafa Carvalho
Audio:
CANJA Audio Culture
2019
Somebody told me
Porto Seguro Credit Card has the same benefits as any other credit card, plus the benefits of being a Porto Seguro client, such as car insurance and special discounts (the more you use, the bigger the discount). Something that is so good, that everybody is going to talk about it.
Credits
Client
Porto Seguro Credit Card
Agency
Wunderman Thompson
Exec. Creative Director
Alvin Shiguefuzi
Creative Director
Rafael Palermo
Art Director
André Petrini
Júlio Rodrigues
Copywriter
Andressa Carnevale
Production:
Boiler
Direction:
Dulcídio Caldeira
Audio:
Carbono
Photo:
Marcos Lopes
2020
The Sunscreen
of the Future
The new NeoStrata Minesol sunscreen was inspired by Brazilian skins. With 4 new colors and advanced technology for oily skins, it is absolutely the Sunscreen of the Future.
Credits
Client
NeoStrata Minesol
Agency
Wunderman Thompson
Creative Director
Alvin Shiguefuzi
Art Director
André Petrini
Júlio Rodrigues
Copywriter
Andressa Carnevale
2020
Unblock Coffee
Unblock Coffee is the creative library I always wanted to use. A place to check the best advertising ideas with full credits and awards lists.
2018
Unblock Cards
After years of study, I created the first Brazilian Brainstorm Deck. A tool with 60 brainstorm cards to end the creatives block. Since then, almost 400 decks were sold across Brazil, Spain, and Portugal.
Credits
Client
Personal Project
Link
Unblock Cards
Illustrator
George Gomes
Motion Designer
Rogé Rodrigues
Art Director
André Petrini ✌️
2012
Grass at Sidewalks
Back in 2012, São Paulo had a new law that forbids brands from advertising outdoors. To hack that prohibition Johnson & Johnson did this and got 3 shortlists on Cannes Lions.
Credits
Client
Johnson & Johnson
Agency
JWT
Creative Director
Beto Fernandez
Gustavo Costi
Illustration
Bruna Guerreiro
Art Director
André Petrini
Copywriter
Fernando Christo
2012
Tabac Eau:
The Smoker's Fragrance
For the National No Tabaco Day, we tested hundreds of combinations until we found the perfect scent: Tabac Eau - Smoker's Fragrance. A real perfume with to prove that "A Smoker’s Fragrance is not pleasant for anyone".
Credits
Client
Palladium Shopping Mall
Agency
Master
Creative Director
Felippe Motta
Producer
Lúcio Souza
Art Director
André Petrini
Copywriter
Thiago Gabardo
2012
Domestic Violence Cuckoo
To raise awareness of the problem with domestic violence against women and encourage victims and witnesses to report aggressors, we used those sad numbers to create a print ad with the most used weapons on domestic assaults.
Credits
Client
Parana State Government
Agency
Master
Creative Director
Felippe Motta
Image Production
Miagui
Art Director
André Petrini
Copywriter
Bruno Trindade
