Porto Seguro is the biggest insurance company in Brazil, and they needed a new brand campaign focusing on the human side of the company (something they are known for).
Porto Seguro Credit Card has the same benefits as any other credit card, plus the benefits of being a Porto Seguro client, such as car insurance and special discounts (the more you use, the bigger the discount). Something that is so good, that everybody is going to talk about it.
The new NeoStrata Minesol sunscreen was inspired by Brazilian skins. With 4 new colors and advanced technology for oily skins, it is absolutely the Sunscreen of the Future.
Unblock Coffee is the creative library I always wanted to use. A place to check the best advertising ideas with full credits and awards lists.
After years of study, I created the first Brazilian Brainstorm Deck. A tool with 60 brainstorm cards to end the creatives block. Since then, almost 400 decks were sold in Brazil, Spain, and Portugal.
Back in 2012, São Paulo had a new law that forbids brands from advertising outdoors. To hack that prohibition Johnson & Johnson did this and got 3 shortlists on Cannes Lions.
For the National No Tabaco Day, we tested hundreds of combinations until we found the perfect scent: Tabac Eau - Smoker's Fragrance. A real perfume with to prove that "A Smoker’s Fragrance is not pleasant for anyone".
To raise awareness of the problem with domestic violence against women and encourage victims and witnesses to report aggressors, we used those sad numbers to create a print ad with the most used weapons on domestic assaults.