André Petrini

Creative Art Director

+15 YEARS OF EXPERIENCE

Currently working at

WUNDERMAN THOMPSON

Founder of

Unblock Coffee

2019

It’s all about you

Porto Seguro is the biggest insurance company in Brazil, and they needed a new brand campaign focusing on the human side of the company (something they are known for).

Credits

Client

Porto Seguro

Agency

Wunderman Thompson

Exec. Creative Director

Alvin Shiguefuzi

Creative Director

Rafael Palermo

Art Director

André Petrini ✌️

Júlio Rodrigues

Vivs Araújo

Copywriter

Andressa Carnevale

Porto Seguro Auto 7
Porto Seguro Auto 4
Porto Seguro Auto 6
Porto Seguro Auto 5

Production:

Iconoclast

Director:

Rafa Carvalho

Audio:

CANJA Audio Culture

2019

Somebody told me

Porto Seguro Credit Card has the same benefits as any other credit card, plus the benefits of being a Porto Seguro client, such as car insurance and special discounts (the more you use, the bigger the discount). Something that is so good, that everybody is going to talk about it.

Credits

Client

Porto Seguro Credit Card

Agency

Wunderman Thompson

Exec. Creative Director

Alvin Shiguefuzi

Creative Director

Rafael Palermo

Art Director

André Petrini ✌️

Júlio Rodrigues

Copywriter

Andressa Carnevale

Cartao Porto-1
Cartao Porto-3
Cartao Porto-5
Cartao Porto-22
Cartao Porto-6
Cartao Porto-7
Cartao Porto-15
Cartao Porto-12
Cartao Porto-14
Cartao Porto-20
Cartao Porto-21
Cartao Porto-11
Cartao Porto-16
Cartao Porto-10
Cartao Porto-4

Production:

Boiler

Direction:

Dulcídio Caldeira

Audio:

Carbono

Photo:

Marcos Lopes

2020

The Sunscreen
of the Future

The new NeoStrata Minesol sunscreen was inspired by Brazilian skins. With 4 new colors and advanced technology for oily skins, it is absolutely the Sunscreen of the Future.

Credits

Client

NeoStrata Minesol

Agency

Wunderman Thompson

Creative Director

Alvin Shiguefuzi

Art Director

André Petrini ✌️

Júlio Rodrigues

Copywriter

Andressa Carnevale

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neostrata-10
neostrata-11
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neostrata-9
print-ads
swatches
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neostrata-influ-10
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telas-neostrata
unblock-coffee
2020

Unblock Coffee

Unblock Coffee is the creative library I always wanted to use. A place to check the best advertising ideas with full credits and awards lists.

Credits

Client

Unblock Coffee

Founder and CEO

André Petrini ✌️

Partner

Maicon Portes

unblock-coffee
2018

Unblock Cards

After years of study, I created the first Brazilian Brainstorm Deck. A tool with 60 brainstorm cards to end the creatives block. Since then, almost 400 decks were sold in Brazil, Spain, and Portugal.

Credits

Client

Personal Project

Illustrator

George Gomes

Motion Designer

Rogé Rodrigues

 

Art Director

André Petrini ✌️

unblock_cards14
unblock_cards10
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ideation
safe
Instrucoes
2012
3xcannes-lions-shortlist

Grass at Sidewalks

Back in 2012, São Paulo had a new law that forbids brands from advertising outdoors. To hack that prohibition Johnson & Johnson did this and got 3 shortlists on Cannes Lions.

Credits

Client

Johnson & Johnson

Agency

JWT

Creative Director

Beto Fernandez

Gustavo Costi

 

Illustration

Bruna Guerreiro

 

Art Director

André Petrini ✌️

Copywriter

Fernando Christo

anuncio2
anuncio1
anuncio3
2012

Tabac Eau:
The Smoker's Fragrance

For the National No Tabaco Day, we tested hundreds of combinations until we found the perfect scent: Tabac Eau - Smoker's Fragrance. A real perfume with to prove that "A Smoker’s Fragrance is not pleasant for anyone".

Credits

Client

Palladium Shopping Mall

Agency

Master

Creative Director

Felippe Motta

 

Producer

Lúcio Souza

 

Art Director

André Petrini ✌️

Copywriter

Thiago Gabardo

tabac2
projetos-tabac
mosaico-tabac
cuckoo_header
2012

Domestic Violence Cuckoo

To raise awareness of the problem with domestic violence against women and encourage victims and witnesses to report aggressors, we used those sad numbers to create a print ad with the most used weapons on domestic assaults.

Credits

Client

Parana State Government

Agency

Master

Creative Director

Felippe Motta

 

Image Production

Miagui

 

Art Director

André Petrini ✌️

Copywriter

Bruno Trindade

Domestic-Violence-Cuckoo-Parana-State-Government
cuckoo_header
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