Here it is.
My black-and-white-crossed-arms-profile-pic.
André Petrini
Creative Director / Art
Hi there. I'm a Creative Director with an art background and over 17 years of creative experience. Born and raised in Curitiba, a cold city in the south of Brazil, I moved to São Paulo in 2017 after being selected at the Young Lions competition in 2016. When COVID hit, I and my family back to Curitiba to work from home and stay closer to gramma's pasta.
I'm a father of 2 wonderful kids, an entrepreneur (and I believe my tongue will fall apart if I try to pronounce this word), and a teacher. Also, a former writer, although I'm too young to say I'm former-something.
As an entrepreneur (my tongue just fell), I developed Unblock Cards, the first Brazilian Brainstorm Deck. A tool with 60 cards with paths to unblock the creative process. It was a hit, and I sold more than 400 decks around Brazil, Portugal, and Spain. After that, I created Unblock Coffee, a creative library that gets together the biggest advertising awards, from Cannes to One Show and Brazilian Creative Club.
As a teacher, I created a 7-month course at Redhook School to teach innovation and technology for advertising. Right in the first edition, my students had 2 Shortlists at Cannes Future Lions, 1 Shortlist at El Ojo de Iberoamerica, and 1 Bronze at CCSP (Brazilian Creative Club).
I mentioned a writing thing, and that was a big and fun part of my younger self. I and some friends from College had a blog where we wrote fictional stories, called Obscenidade Digital. It lasted around 8 years, and some stories were selected in Magazines, we were invited to write for a short stories book, and it was all really fun.
Experience
2024 ----------- Present
La Paz
Creative Director / Founder
2017 ----------- 2023
Wunderman Thompson
Art Director
2015 ----------- 2016
Master Comunicação
Senior Art Director
2014 ----------- 2015
Heads Propaganda
Senior Art Director
2010 ----------- 2014
JWT
Senior Art Director
2008 ----------- 2010
Blu Comunicação
Art Director
Awards
Cannes Lions
2022 ----------- Shortlist / Social & Influencer -------- Violet Month
2022 ----------- Shortlist / Direct -------- Violet Month
2022 ----------- Shortlist / Health -------- Violet Month
2012 ----------- Shortlist / Outdoor -------- Reach Grass at Sidewalks
2012 ----------- Shortlist / Outdoor -------- Reach Grass at Sidewalks
2012 ----------- Shortlist / Outdoor -------- Reach Grass at Sidewalks
Clio Health
2022 ----------- Gold / Direct ----------- Violet Month
2022 ----------- Silver / Creative Effectiveness ----------- Violet Month
2022 ----------- Silver / Social Media ----------- Violet Month
El Ojo de Iberoamérica
2022 ----------- Shortlist / Direct ----------- Violet Month
2022 ----------- Shortlist / Best Local Idea ----------- Violet Month
CCSP (The Brazilian Creative Club)
2022 ----------- Silver / Digital -------- Violet Month
2022 ----------- Silver / Social Media -------- Violet Month
2022 ----------- Bronze / Promo & Direct -------- Violet Month
2022 ----------- Bronze / Use of Influencer -------- Violet Month
2022 ----------- Bronze / Branded Content -------- Violet Month
2021 ----------- Silver / Periferia Criativa -------- Unblock Coffee - BLCK.PWR.ADS
2021 ----------- Bronze / Branded Content -------- Unblock Coffee - BLCK.PWR.ADS
2021 ----------- Merit / Digital -------- Unblock Coffee - BLCK.PWR.ADS
2021 ----------- Shortlist / Copywriting -------- Unblock Coffee - BLCK.PWR.ADS
2021 ----------- Shortlist / Film -------- Unblock Coffee - BLCK.PWR.ADS
2021 ----------- Shortlist / Digital -------- Unblock Coffee - BLCK.PWR.ADS
2021 ----------- Shortlist / Radio Craft -------- Unblock Coffee - No tiene ningún sentido
2021 ----------- Shortlist / Radio -------- Unblock Coffee - Desbloquear Cafe
2021 ----------- Shortlist / Radio -------- Unblock Coffee - Aire Gringo
Young Lions Brazil
2016 ----------- Winner / Brazil
MMA Smarties
2022 ----------- Gold / Diversity & Inclusion ----------- Violet Month
2022 ----------- Bronze / Social Media ----------- Violet Month
Effie Latam
2023 ----------- Silver / Sustained success ----------- Nutren Senior
2022 ----------- Bronze / Diversity & Inclusion ----------- Violet Month
2022 ----------- Shortlist ----------- Nutren Senior - Pro-Idade
Lurzer's Archive 200 Best
2017 ----------- Lurzer's Archive 200 Best Digital ----------- Domestic Violence Cuckoo