Idea

How can we show the awkward sensation caused by the sight of food between teeth? Little grass grows everywhere at sidewalks, so we used this environment to promote Johnson & Johnson Reach dental floss. Faces were painted on the sidewalks, leaving the little grass between people´s teeth.

Credits

Agency
JWT

Copywritter
Fernando Christo

Creative Director
Roberto Fernandez, Gustavo Costi

Illustration
Bruna Guerreiro

Art Director
André Petrini

Photo
Régis Fernandez

Awards

Colunistas Brazil: Gold
Lüezers Archive: 06-2012

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