Grass at sidewalks
Little grass grows everywhere at sidewalks, so we used this environment to promote J&J Reach dental floss.
Johnson & Johnson
JWT
2012
Idea
How can we show the awkward sensation caused by the sight of food between teeth? Little grass grows everywhere at sidewalks, so we used this environment to promote Johnson & Johnson Reach dental floss. Faces were painted on the sidewalks, leaving the little grass between people´s teeth.
Credits
Agency
JWT
Copywritter
Fernando Christo
Creative Director
Roberto Fernandez, Gustavo Costi
Illustration
Bruna Guerreiro
Art Director
André Petrini 
Photo
Régis Fernandez
Awards
Colunistas Brazil: Gold
Lüezers Archive: 06-2012
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