How can we show the awkward sensation caused by the sight of food between teeth? Little grass grows everywhere at sidewalks, so we used this environment to promote Johnson & Johnson Reach dental floss. Faces were painted on the sidewalks, leaving the little grass between people´s teeth.
Agency
JWT
Copywritter
Fernando Christo
Creative Director
Roberto Fernandez, Gustavo Costi
Illustration
Bruna Guerreiro
Art Director
André Petrini
Photo
Régis Fernandez
Colunistas Brazil: Gold
Lüezers Archive: 06-2012