Domestic Violence Cuckoo
In Brazil, every hour 150 women are assaulted by their partners, so we created a impactfull ad to help.
Governo do Paraná
Master
2016
Background
It's a sad fact that domestic violence is still present in many Brazilian homes. It is estimated that every 2 minutes, 5 women are abused by their partners or even family members. This means that there are 150 new cases of abuse and assault every hour.
Idea
To raise awareness of the problem and encourage victims and witnesses to report aggressors, we used those sad numbers to create a print ad with the most used weapons on domestic assaults.
Credits
Agency
Master Comunicação
Copywritter
Bruno Trindade
Creative Director
Felippe Motta
Producer
Vanessa Arruda
Art Director
André Petrini 
Image Production
Miagui
Awards
Festival de la Publicidad Independiente 2016: Gold
Best Ads on TV: Best Print of the Week
Luezers Archive 200 Best Digital Artists: 2017-2018
Thanks for watching.
