The Game of Life

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The Game of Life

AN ONLINE GAME BUILT TO ENTERTAIN AND GENERATE BUSINESS

As an insurance, Caixa Seguradora needed to reach a young audience and comunicate the importance of always being protected. So we came up with an interactive game, where people could make decisions about their life evolution and be rewarded with real life discounts.

Client: Caixa Seguradora
Agency: Heads
Creative Director: Daniel Macedo

 

Art Director: André Petrini
Copywriter: João Bruno Werzbitzki

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AT EACH STEP, PLAYERS HAD TO MAKE TOUGH DECISIONS, PROVING THAT LIFE IS BETTER WHEN YOU HAVE A CAIXA SEGURADORA INSURANCE.

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ELEMENTS BUILT FROM SCRATCH
FOR A BETTER IN-GAME EXPERIENCE

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