The Game of Life
AN ONLINE GAME BUILT TO ENTERTAIN AND GENERATE BUSINESS
As an insurance, Caixa Seguradora needed to reach a young audience and comunicate the importance of always being protected. So we came up with an interactive game, where people could make decisions about their life evolution and be rewarded with real life discounts.
AT EACH STEP, PLAYERS HAD TO MAKE TOUGH DECISIONS, PROVING THAT LIFE IS BETTER WHEN YOU HAVE A CAIXA SEGURADORA INSURANCE.