Safe Place to Park

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Safe Place to Park

THE SOCIAL APP THAT FINDS SAFE SPOTS TO PARK YOUR CAR.

Porto Seguro is the biggest car insurance in Brazil, and so, it keeps record of almost every car theft around the country. With this big data in hands, we created the Safe Place to Park, an app that show how risky every street is for your car. And as it is collaborative, it keeps improving as people uses it.

Client: Porto Seguro Auto
Agency: JWT Brazil
Creative Director: Gustavo Costi

 

Art Director: André Petrini
Copywriter: Carlos Franco

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BILLBOARDS WERE PLACED WITH REAL COMMENTS FOR EACH NEIGHBORHOOD
 

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