Literatree

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Literatree

Copel Telecom is a high speed internet provider in Brazil, recognized by its limitless plans. To promote their internet, at World Book Day we provided a digital library integrated to parks around the city that encouraged reading ebooks. As more books were downloaded, as more native trees were saved from being cutted down. 

Client: Copel Telecom
Agency: Master Comunicação 
Creative Director: Felippe Motta

 

Art Director: André Petrini, Victor Gatto, Victoria Requião
Copywriter: Thiago Gabardo
Development: Hero99
Production: Catalunya Filmes

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