Grass at sidewalks

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Grass at Sidewalks

In a busy street of São Paulo, we used the grass that grows at sidewalks to promote Johnson & Johnson's Reach in a creative way. Because when you have something in your teeth, it is impossible not to stare.

Client: Reach Johnson&Johnson
Agency: JWT Brazil 
Creative Director: Roberto Fernandez, Gustavo Costi

 

Art Director: André Petrini
Copywriter: Fernando Christo
Photo: Régis Fernandez
Ilustration: Bruna Guerreiro

Reach - Anuncio MatinhoReach - Anuncio Matinho
Reach - Anuncio MatinhoReach - Anuncio Matinho
Reach - Anuncio MatinhoReach - Anuncio Matinho