The future price

Have you ever thought about how much your shopping list will cost in the future? We have.


Banco do Brasil

Master

2016

Background

Brazilians are not used to saving money or making investments to guarantee their future financial security. Among the obstacles that prevent them are inflation and the high cost of living, which make even essential expenses such as going to the supermarket more and more expensive.

Idea

We create The Future Price. A price reader installed in supermarkets that showed what would be the value of the products in the next 20 years. After all, there is no more better time to talk about the importance of a pension plan than when people are thinking about their own money.

Videocase

Credits

Agency
Master Comunicação

Copywritter
Bruno Trindade

Creative Director
Felippe Motta

Producer
Vanessa Arruda

Art Director
André Petrini ☝️

Video Production
Ambiência

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