Safe Parking

The social app that finds safe parking areas based on our insurance big data.


Porto Seguro

JWT Brazil

2013

Background

Unfortunately, the number of stolen cars continues to increase because the victims do not know the most dangerous areas to park their cars. But Porto Seguro, the biggest car insurance in Brazil, keeps record of almost every car theft aroud the country.

Idea

With this big data in hands, we created the Safe Place to Park, an app that show how risky every street is for your car. And as it is collaborative, it keeps improving as people uses it.

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Wireframes

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UI Design

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Apple Watch

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Data-based ads

Displayed right where people needed the most.

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Credits

Agency
JWT Brazil

Copywritter
Carlos Franco

Creative Director
Gustavo Costi

UI Designer
André Petrini ☝️

Art Director
André Petrini ☝️

Thanks for watching.
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