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Copel Telecom

Master

2016

Background

Copel Telecom is a high speed internet provider in Brazil, recognized by its limitless plans. And Brazil was once called by The Economist as "a nation of non-readers", since Brazilians came 27th out of 30 countries in a survey of reading habits.

Idea

At World Book Day we provided a digital library integrated to parks around the city that encouraged reading ebooks through our fast internet. As more books were downloaded, as more native trees were saved from being cutted down. 

Videocase

Credits

Agency
Master Comunicação

Copywritter
Thiago Gabardo

Creative Director
Felippe Motta

Film Production
Catalunya Filmes

Art Director
André Petrini ☝️, Victor Gatto, Victoria Requião

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