Grass at sidewalks

Little grass grows everywhere at sidewalks, so we used this environment to promote J&J Reach dental floss.


Johnson & Johnson

JWT

2012

Idea

How can we show the awkward sensation caused by the sight of food between teeth? Little grass grows everywhere at sidewalks, so we used this environment to promote Johnson & Johnson Reach dental floss. Faces were painted on the sidewalks, leaving the little grass between people´s teeth.

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Credits

Agency
JWT

Copywritter
Fernando Christo

Creative Director
Roberto Fernandez, Gustavo Costi

Illustration
Bruna Guerreiro

Art Director
André Petrini ☝️

Photo
Régis Fernandez

Awards

Colunistas Brazil: Gold
Lüezers Archive: 06-2012

Thanks for watching.
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