Domestic Violence Cuckoo

In Brazil, every hour 150 women are assaulted by their partners, so we created a impactfull ad to help.


Governo do Paraná

Master

2016

Background

It's a sad fact that domestic violence is still present in many Brazilian homes. It is estimated that every 2 minutes, 5 women are abused by their partners or even family members. This means that there are 150 new cases of abuse and assault every hour. 

Idea

To raise awareness of the problem and encourage victims and witnesses to report aggressors, we used those sad numbers to create a print ad with the most used weapons on domestic assaults.

Domestic-Violence-Cuckoo-Parana-State-Government
detalhes-cuckoo_1250

Credits

Agency
Master Comunicação

Copywritter
Bruno Trindade

Creative Director
Felippe Motta

Producer
Vanessa Arruda

Art Director
André Petrini ☝️

Image Production
Miagui

Awards

Festival de la Publicidad Independiente 2016: Gold
Best Ads on TV: Best Print of the Week
Luezers Archive 200 Best Digital Artists: 2017-2018

Thanks for watching.
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